Jack Daniel's is the world's best selling whiskey and comes from America's oldest registered distillery. The Legend of Old No. 7 – was it simply his lucky number?
Some say that Jack Daniel had seven girlfriends or the number 7 train carried his barrels. Only Mr. Jack knows the real reason. They do things a little differently around Jack Daniel’s – and that’s what gives Jack Daniel’s its distinctive character. They charcoal mellow the whiskey drop by drop, then let it age in their own handcrafted barrels… and they don’t follow a calendar.