In keeping with the Maison’s tradition of supporting the arts, Hennessy celebrates V.S.O.P Privilege with annual limited editions by esteemed artists. On the eve of its 200th anniversary, Hennessy V.S.O.P Privilege explores its legacy through the unique – and multi-layered – vision of the Milan-based artistic duo Carnovsky.
The design for this Hennessy V.S.O.P Privilege Limited Edition began with a visit in Cognac, the historic seat of Hennessy. From the Maison’s archives, Carnovsky sourced a variety of patterns illustrating the fundamental elements of cognac making – sun, earth, grapes, and water – as well as symbols representing Hennessy mastery, such as its coat of arms or the compass.
Carnovsky then extrapolated Hennessy’s story into layers, rendering it in “RGB” - Red, Green and Blue overlays - to illustrate the origin and spirit of Hennessy V.S.O.P Privilege and express each element that shapes the Maison.
Symbolizing the energies and the forces involved in creating V.S.O.P Privilege, the red filter highlights the sun and the moon, evoking the time required to mature eaux-de-vie. In the green layer, that refers to nature, appear vine shoots, the leaves from antique V.S.O.P labels, the grape and the mighty oak used to make barrels. Finally, a sailing vessel captured in the blue layer symbolizes the dreamscape of a sensorial journey and the experience of tasting V.S.O.P Privilege.