Martell cognac House has teamed up with acclaimed fashion designer Jason Wu and invited him to express his own vision of elegance for Martell Noblige and Martell VSOP cognacs. The collaboration gave life to stunning “Black Tie” limited editions, with a contemporary design, reflecting the cognac’s character.
Infused with timeless codes of masculine style and elegance, Jason Wu has brought his own perspective to reinvent the Martell Noblige and VSOP universe. Leather-like effects in deep black with touches of gold, inspired by the dinner jacket, extend an invitation to enter a sophisticated world in which conviviality and elegance are paramount.
The fashion designer drew his inspiration from his experience in Cognac, France in the House of Martell and from the refinement rooted in its 300 year old heritage that made a strong impression on him.
Martell Noblige, Martell VSOP and Jason Wu share common values based on that genuine elegance which comes from inner resources and is in no way superficial. “Elegance is much more an innate sensibility, something that comes from the inside” commented the charismatic artist. With his sober and sensitive style, he crafted the bottle and presentation box with the greatest attention to detail, while suggesting inner elegance – perfectly matching the cognac contained inside.
