Developed by a team of Spanish winemakers, Gik Blue Wine — which comes in a clear glass bottle and is a pure, sapphire hue — is both a gimmick and a new answer to the question of “red or white?” wine.
The distinctive electric color, meanwhile, comes from two pigments, one from the skin of red grapes and one from a plant. The color is inspired from the blue ocean strategy (economic theory), hinting towards equanimity in the wine industry.
It is made from an ever-changing combination of grape varietals from different wineries, including Syrah, Grenache and Macabeo. The unorthodox approach has improved both the color and taste, making every batch of these wines unique.
